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This Year: Honda celebrates its 60th anniversary as a company and next Year: the 50th anniversary of its participation in road racing, as well as the 30th anniversary of racing with an innovative 4-cylinder V-Engine: with oval pistons. Considering these milestones, Honda chose “The New Beginning” as its exhibition theme leading into 2009 and exhibited the V4 Concept Model which signifies the beginning of a new era.
For Intermot, Honda collected and exhibited successive V4 race machines as well as mass-market motorcycle products which were developed by feeding back the technologies cultivated through participation in challenging race competition, enabling visitors to review the lineage of 30 Year: s of V4 Engine: technologies and see how Honda will take motorcycling somewhere it has not been before. The exhibition also offers an easy-to-understand introduction to various challenges Honda has undertaken in order to create joy for its customers, by utilizing its technologies that have been continuously advanced through Honda’s 60-Year: history and by its participation in motorsports.